A Better Way to Review Creative Work

Theresa Jackson kicks off this episode of the CreativePro Podcast by digging into one of the most common frustrations for creative teams: review and approval chaos. She’s joined by Mike McHugh from PageProof. Listeners are invited to learn alongside Theresa as she asks the questions many teams wrestle with every day. Together, they unpack why creative reviews break down, why email and ad-hoc tools fail at scale, and how centralized proofing changes the way designers, marketers, legal teams, and executives work together. They also explore accountability, reporting, and the human side of approvals, including why people—not tools—are usually the biggest bottleneck. The conversation closes with a look at how AI is beginning to support review and compliance, and why clear processes matter more than ever as creative work scales.

Episode Highlights

• Hear Theresa slowly realize this is way more than a proofing tool—and why her workflow brain kicks into overdrive.
• Listen as Mike calls out email as the quiet culprit behind most approval chaos.
• Catch the moment when replacing copy without breaking styles feels almost too good to be true.
• Feel seen as Theresa and Mike put words to what you already know: people, not tools, are where things usually get stuck.
• Hear how visibility and accountability change reviewer behavior once everyone’s progress is out in the open.
• Listen as the conversation turns to AI, content credentials, and spotting what changed—and what shouldn’t have.

Episode Resources

• PageProof – website
• PageProof Adobe Add-on – learn more
• Content Authenticity Initiative (CAI) – website
• ​​CreativePro Week 2026, Nashville, June 29–July 3, 2026
• Save $100 on any CreativePro event in 2026 with the discount code: PODCAST
• Get $15 off one year of CreativePro membership with the discount code: PODCAST